Avatar, user, persona, client, customer, all of them refer to the person you are trying to reach but don't know how ... YET!
Discover who is visiting your website, using your products or who could be potentially interested
Explore behaviour patterns based on their knowledge and experience
Find ut preferences and triggers according to the personality of your potential customers
Learn your audience's needs that match your business goals and design the perfect offer
Dig up primary and secondary goals that your target audience has related to your offer
Identify who to target to get the highest conversion rate and reroute your business plan to attract them